LOCTITE BRAND HISTORY From 1963 till today

For over 50 years, Loctite has excelled itself as global leader in reliable adhesive solutions. Our state-of-the-art product portfoilo is available in over 80 countries worldwide and is distinguishable for its exceptional speed, strength, durability and ease of use.

Consumers all over the world rely on Loctite for fast, strong and durable solutions in their bonding jobs. Our ongoing commitment to consumer research and innovative technologies continue to make us the worldwide leading adhesive brand.

From 2000 till today


Super Glue Power Flex re-launch. The strong and flexible Super Glue comes back on the scene with an even stronger key visual: the Hanging Man now hanged upside down from a flexible trampoline!


New design and brand re-launch: Loctite Super Glue Liquid range upgrades to a water and dishwasher resistant formula achieving D3 technical standard according to DIN EN 204


Launch of Loctite Power Easy with longer curing time, which allows for repositioning and realignment.


Launch of the first flexible instant adhesive formula: Loctite Power Flex.


Relaunch of the Liquid Super Glue range with a shock-resistant formula.

The 90's


German manufacturer Henkel acquired the Loctite Corporation.

The 70's


Loctite marketed super glue as a substance that could not only meet the needs of industry, but also daily glueing needs at home.

The 60's


Loctite Corporation entered the automobile market, preventing engine vibration from loose locking fasteners.


By 1960, sales had reached the figure of $1 million. Loctite developed its first marketing strategy: "We don't just sell a bottle of glue, we sell a system", highlighting Loctite's essential role in the upkeep and longevity of machinery in industry.

At the beginning of the 1960s, a team of scientists discovered cyanoacrylates, which were then developed under the Loctite brand. This groundbreaking acrylic base, now known as super glue, instantly cured at room temperature, sticking to most surfaces and materials it came into contact with.

The 50's


In all types of machinery, as it still does today, friction causes wear and tear, loosening of nuts and bolts and leakages. This situation had long been accepted as an unsolvable problem until father and son PhD chemists, Dr Vernon Krieble and Robert Krieble, invented anaerobic adhesives in the laboratory of Trinity College, Connecticut.

This unique resin hardened in the absence of air, and once added to nuts and bolts filled the gaps keeping them securely in place. Once developed for the commercial market, Krieble established the company American Sealants.